Kleenex Content Warnings | Silver & Bronze Cannes Lion Winner

AD/Designer: Amelia Carney

Copywriter: Jordan Gravely

CD: Sebastian Cuevas & David Pinilla


When you’re crying, it’s tough to see the amazing films making you feel SO many things.

…until now! Kleenex understands the value of knowing when you’ll need them, so we’re showing up when you want us most! My copy partner and I had such a fun time riffing on how that could happen, and we started with Kleenex: Cry Content Warnings.

Our creative directors were obsessed with the idea, and knew this could be big. They were right 🦁