BISSELL® Pet Care

DTC Campaign

CD: Scott Muska

ACD: Amelia Carney

Sr CW: Henry Kook

AD: Hailey Cooper

BISSELL® gets pet mess. But what about getting… pets?

For the first time, BISSELL® is branching into the world of pet care - starting with CleanWell™ and HydrateWell™. It was a pleasure to lead the launch of this brand, from its look and feel to the filmed and photographed content that brings these products - and the pets who’ll use them - to life.

But first, we had to tease the launch.

Truly one of the coolest things I’ve gotten to make, and it was a pleasure working with the CG artist and animator who brought it to life - shout out to Andrew Tajeda and Claudio Gil 🔥

Whether your kids have two legs or four, you want the best for them.

A premium litter box is just the tip of the iceberg. Capturing beautiful, authentic moments between owners and their cats - and the cats using the products - was the foundation upon which our campaign is built. And it doesn’t matter what your aesthetic is, either.
Wanting what’s best for who we look after is the tie that binds us.